But even she got excited during the La Fleur’s interview about what The Big Spin means for lotteries. Sales in FY18 with just 30 weeks in market were a strong $104 million, 260% of budget.” Since launch there have been a total of 34 BIG SPIN Top prizes claimed-C$8.325 million total in top prizes.Ī 15-year veteran of OLG, Cameron has seen a lot of “firsts” as a lottery marketer. ![]() “The first ticket in market has a Pollard historical index of 323 and a 5-week index of 298. “The Big Spin has been a huge success for OLG,” declared Carleen Cameron, Director, Marketing & Production Management, Instant Tickets, OLG. Building off of a key player insight-that excitement builds with the anticipation of finding out how much you’ve won-OLG created a product that triggered this sensation.
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